Blushque

Project Lettermark Logo and Instagram Icons: Client wanted a letter-mark logo designed for hang tags and other promotional media that stuck with the image of the main logo, I kept things simple by incorporating the letter ‘B’ along with the swish below the ‘Q’.

Case Study: Blushque Swimwear Letter mark Logo and Instagram Icons

Client Brief: Blushque Swimwear, a vibrant brand in the swimwear industry, sought a letter mark logo for hang tags and promotional media. The client's vision was for a design that complemented the main logo while maintaining simplicity. The request was to incorporate the letter 'B' with a swish below, creating a cohesive and memorable image.

Challenges:

1. Craft a letter mark that seamlessly integrates with the existing main logo.
2. Ensure simplicity and versatility for application on hang tags and promotional materials.
3. Design an accompanying Instagram icons that harmonizes with the letter mark.

Approach:

1. Lettermark Integration: To maintain consistency with the main logo, I incorporated the letter 'B' into the design. The choice of font and style aligned with the brand's aesthetic, creating a seamless integration.
2. Swish Element: The swish below the 'B' was reinterpreted in the letter mark, and taken from the letter 'Q' providing continuity in design elements. This swish added a dynamic and fluid quality, representing the flow and movement associated with swimwear.
3. Simplicity and Versatility: By keeping the design simple and uncluttered, I ensured versatility for application on various promotional materials. This simplicity aids in instant brand recognition.
4. Instagram Icon Harmony: The accompanying Instagram icons were designed to echo the letter mark's essence. It served as a cohesive extension, offering a recognizable and harmonious visual identity across all platforms.

Result: Blushque Swimwear now boasts a letter mark logo and Instagram icons that seamlessly integrate with the main brand logo. The incorporation of the letter 'B' and the swish element from the letter 'Q' not only maintains visual harmony but also enhances brand recognition. The simplicity of the design ensures its adaptability on hang tags and various promotional media.

This letter mark and Instagram icons serve as a visual signature for Blushque Swimwear, representing the brand's commitment to simplicity, elegance, and cohesiveness across all touchpoints. The design stands as a testament to Blushque's dedication to maintaining a strong and recognizable brand presence.

‍