Jones'N CBD
Client Brief: Business: CBD products formulated for construction workers. Logo: Design something American, strong, bold, clean and timeless. Red, White, Blue and Black. Case Study Below Images.
Case Study: Jones'n CBD Logo Design
Client Brief: My client, Jones'n CBD, is a CBD product company catering specifically to construction workers. The objective is to create a logo that exudes strength, boldness, cleanliness, and timelessness. The design must embody an American spirit, utilizing the colors red, white, blue, and black.
Challenges:
- Capture the essence of the American spirit while reflecting strength and boldness.
- Ensure the logo remains clean and timeless, avoiding overly complex elements.
- Incorporate the specified color palette seamlessly.
Approach:
- American Spirit: To infuse an American spirit into the logo, I incorporated elements reminiscent of the American flag, emphasizing patriotism and resilience.
- Strength and Boldness: Utilizing bold and uppercase typography, I ensured the company name, "Jones'n CBD," emanates strength. The font choice reflects durability, aligning with the robust nature of the construction industry.
- Clean and Timeless: The logo maintains a clean and minimalist design, avoiding unnecessary intricacies. This ensures versatility and longevity, meeting the client's requirement for a timeless aesthetic.
- Color Palette: The chosen color palette of red, white, blue, and black is a direct nod to the American flag. The incorporation of these colors not only aligns with the client's vision but also establishes a strong and memorable visual identity.
Result: The final Jones'n CBD logo is a powerful representation of the client's vision. The American flag-inspired elements seamlessly blend strength with patriotism, creating a logo that resonates with the target audience – construction workers. The bold typography ensures high visibility and conveys the robust nature of the CBD products formulated for individuals in demanding professions. The color palette not only aligns with the client's specifications but also establishes a memorable and timeless brand image.
This logo is not just a visual representation; it's a statement of resilience, strength, and the American spirit – precisely what Jones'n CBD aims to deliver to its clientele in the construction industry.
